The web is our go-to source for information, but too often, that information is buried under jargon and complicated sentences. That’s where plain language comes in. It’s all about making online content clear and easy for everyone to understand, no matter who they are or where they’re from.
What is plain language?
A communication is in plain language if its wording, structure, and design are so clear that the intended readers can easily find what they need, understand what they find, and use that information. International Plain Language Federation
Plain language makes things easier for everyone.
- It helps people understand quickly: Your message is clear, so readers get your point faster.
- It’s inclusive: It’s fair to all readers, even those who might find complex words difficult.
- It saves time: People don’t have to struggle to understand what you’re saying, which makes reading faster.
- It builds trust: People appreciate clear communication.
- It improves customer satisfaction: You spend less time explaining things; your customers are more likely to have a positive experience and feel satisfied with your service.
Using plain language is a win-win for both the writer and the reader.
Tips for writing in plain language
- Use simple words
- Choose everyday words over complex ones.
- Instead of “utilize”, use “use”.
- Instead of “utilize”, use “use”.
- Choose everyday words over complex ones.
- Write short sentences
- Keep your sentences to 20 words or less.
- Instead of “If you have any additional inquiries regarding our
services, don’t hesitate to contact us”, use “If you have more
questions, feel free to ask”.
- Instead of “If you have any additional inquiries regarding our
services, don’t hesitate to contact us”, use “If you have more
questions, feel free to ask”.
- Keep your sentences to 20 words or less.
- Use active voice
- Make it clear who is doing what.
- Instead of “The ball was thrown by John”, use “John threw the ball”.
- Instead of “The ball was thrown by John”, use “John threw the ball”.
- Make it clear who is doing what.
- Avoid jargon
- Don’t use technical terms that your reader might not understand.
- Instead of “end-user”, use “customer”.
- Instead of “end-user”, use “customer”.
- Don’t use technical terms that your reader might not understand.
- Be specific
- Don’t be vague, say exactly what you mean.
- Instead of “We received a lot of feedback”, use “We received 50 responses”.
- Instead of “We received a lot of feedback”, use “We received 50 responses”.
- Don’t be vague, say exactly what you mean.
- Use ‘you’ and ‘we’
- Speak directly to the reader to make your writing more personal.
- Instead of “Customers must submit their forms”, use “You need to submit your form”.
- Instead of “Customers must submit their forms”, use “You need to submit your form”.
- Speak directly to the reader to make your writing more personal.
- Use lists
- Break up complex information into easy-to-read lists.
- Instead of “You need to bring your ID, proof of address, and completed application form”, use
“You need to bring:
1) Your ID,
2) Proof of address,
3) Completed application form”.
- Instead of “You need to bring your ID, proof of address, and completed application form”, use
- Break up complex information into easy-to-read lists.
- Keep paragraphs short
- Stick to one idea per paragraph.
- Instead of a long paragraph discussing multiple topics, break it up into smaller paragraphs each focusing on one idea.
- Instead of a long paragraph discussing multiple topics, break it up into smaller paragraphs each focusing on one idea.
- Stick to one idea per paragraph.
- Use clear headings
- Make it easy for readers to find what they’re looking for.
- Instead of “Considerations”, use “Things to think about”.
- Instead of “Considerations”, use “Things to think about”.
- Make it easy for readers to find what they’re looking for.
- Avoid double negatives
- They can make sentences harder to understand.
- Instead of “Don’t forget to not leave the door unlocked”, use “Remember to lock the door”.
- Instead of “Don’t forget to not leave the door unlocked”, use “Remember to lock the door”.
- They can make sentences harder to understand.
- Use examples
- They can help explain difficult concepts.
- Instead of just explaining a rule, provide an example of the rule in action.
- Instead of just explaining a rule, provide an example of the rule in action.
- They can help explain difficult concepts.
- Be consistent
- Use the same terms throughout your document.
- If you use “car” in one section, don’t switch to “automobile” in another.
- If you use “car” in one section, don’t switch to “automobile” in another.
- Use the same terms throughout your document.
- Use visuals
- They can help explain your point.
- Instead of describing a process in words, consider using a diagram.
- Instead of describing a process in words, consider using a diagram.
- They can help explain your point.
- Test your document
- Get feedback to make sure your document is clear.
- Ask a friend or colleague to read your document and tell you if anything is unclear.
- Ask a friend or colleague to read your document and tell you if anything is unclear.
- Get feedback to make sure your document is clear.
- Revise and edit
- Always look for ways to make your writing clearer.
- After writing your first draft, take a break and then come back to it with fresh eyes. Look for ways to make it simpler and clearer.
- Always look for ways to make your writing clearer.
Useful resources and tools
- Writing for Web Accessibility (A guide by W3C for tips on creating accessible content)
- Plain language checklist (A tool by the government of B.C to ensure your writing is clear and understandable)
- Writing Clearly and Simply (WebAim’s techniques for effective web writing)
- Simple, clear and concise language – Writing (Guidance on the Accessible Canada Regulations)
- Hemingway App (For concise writing, this tool highlights lengthy, complex sentences and common errors)
- Free Readability Checker
- 9 best practice for creating meaningful content
- How content-first design can make your website better
- Writing and reference tools (plainlanguage.gov)
- A Plain Language Audit Tool (PDF – N.W.T Literacy Council)