
To create impactful and valuable content, consider the following best practices:
- Reflect your organization’s goals and user needs
- Understand how users think and speak about a subject
- Communicate clearly and effectively
- Be useful and purposeful
- Keep content up-to-date and factual
- Ensure accessibility for all users
- Maintain consistency in style and design
- Optimize content for search and navigation
- Consider content requirements for site design and structure
- Reflect your organization’s goals and user needs
Understand your audience’s needs and preferences through market research, user research, and web analytics. - How to Do Market Research: A Guide and Template (HubSpot)
- What is Web Analytics? Definition, Examples, & Tools (Amplitude)
- Understand how users think and speak about a subject
Create content that resonates with your audience and aligns with their language and preferences. This will also help improve your SEO efforts. - How To Create Content That Resonates With Your Audience Long After They’ve Viewed It (scoop.it!)
- Free SEO Course (HubSpot)
- Communicate clearly and effectively
Embrace plain writing principles to ensure your content is easily understood by your audience. - A Guide to Using Plain Language in Writing (grammarly)
- Writing Clearly and Simply (WebAim)
- Plain Language (Termium)
- Be useful and purposeful
Focus on providing valuable information and omit unnecessary content. - Creating Purposeful Content: A Checklist (Alexandra Leo/Medium)
- These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right (Buffer)
- Keep content up-to-date and factual
Regularly update your content with the latest information and archive outdated content. - Keep your content fresh and up to date! (Yoast)
- How Updating Your Old Content Can Help With Your Rankings (Neil Patel)
- Ensure accessibility for all users
Make your content accessible to everyone, regardless of their abilities or disabilities. - Web Content Accessibility Guideline: Writing Resources for Authors (WCAG)
- A Web Accessibility Checklist to Make Your Content 100% Compliant (HubSpot)
- Maintain consistency in style and design
Adhere to style guides and design principles to create a cohesive and engaging user experience. - Design Consistency Guide UI and UX Best Practices (UXPin)
- Why design consistency is important throughout your website? (KeentoDesign)
- Optimize content for search and navigation
Ensure your content is easily discoverable both internally (through website navigation) and externally (through search engines). - The Art of Content Optimization: The Complete 2023 Guide (Semrush Blog)
- Search Engine Optimization (SEO) Starter Guide (Google)
- Consider content requirements for site design and structure
Allow your content to drive the design, structure, and functionality of your website. - Why You Need Content Driven Web Design (Engenius)
- Why Content Is Such A Fundamental Part Of The Web Design Process (Smashing Magazine)