Microcopy: tiny yet mighty

Microcopy is the small bits of text that appear throughout a website or app. It often goes unnoticed but plays a crucial role in user experience.

Why is microcopy important?

Microcopy plays a significant role in the user experience. It can influence user behaviour and decision making.

With clear and concise microcopy, you can help users navigate through the website, understand the purpose of each feature, and feel confident about their actions.

Microcopy improves user engagement, increases conversions, and ultimately creates a more enjoyable user experience.

Tips for writing effective microcopy

  • Be concise and clear, no unnecessary words
  • Be engaging and persuasive, appeal to user's emotions
  • Use active language
  • Make sure the tone aligns with brand voice 
  • A/B test

Resources to get you started

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Key takeaway

Microcopy may seem insignificant, but it plays a significant role in the overall user experience. So next time you're working on a website or app, remember to pay attention to the details and craft effective microcopy.